1

To understand what is attraction marketing, let’s first examine the traditional method of getting orders. It starts with prospecting, cold calling or advertising to find leads. Then you qualify those leads, usually based on people’s urgency to buy and their ability to pay for whatever you are selling. You do a presentation to demonstrate the superiority of the product or service you sell. To convince prospects to buy it, you work on overcoming their objections.

Because prospects resist selling, salespeople are trained to be more persistent and to push harder. Sadly, the more you sell, the more people resist it …

People don’t like selling
Agree with me or not, selling doesn’t work as well as it used to. Today most people dislike selling on both ends. They don’t like being sold to and they don’t like selling to others. They are sick and tired of all those advertising, prospecting and objection-handling techniques.

Why?

Read the rest of this entry or post your comment »

1

What is happening is big enough to start blogging again - I feel so renewed, so energized, so much in need to write…

So I will write more often.

In the last couple of years I am concentrating on my Polish language programs and membership site I build for in my native language. But I miss interaction with the rest of the world. Especially now, when we finally have a president we can respect, even love.

It is so good to be American again. Well, we have also a few snags - but I will write about those another time…

Read the rest of this entry or post your comment »

1

You know how they say truth is stranger than fiction? I just saw a video about a guy that went from being on Food Stamps to making a six-figure income in his Internet business.

Go check out the video now, there’s nothing for sale

This is an amazing “Case Study”. It was created by Jeff Walker, who is pretty much the leader when it comes to putting out pure content Case Studies. This video is COMPLETELY free… but you should definitely subscribe to Jeff’s list - because he has more full length non-guru case studies to send you.

And the really cool thing about those case studies is that you can learn first hand how to apply it to YOUR business.

Read the rest of this entry or post your comment »

8

Here is a novel business idea that will double, triple, or even quadruple your bottom line. Actually it’s nothing new — it is a bread-and-butter of business. Or rather bread without a butter because it is so basic. But even though it is SOO basic, I am constantly astonished how very few people understand it!

After being on the web for more than seven thousand hours I got used to my portion of personal letters, often in response to my posts on various lists and discussion boards. from time to time writer’s comments lead to a business offer. That’s perfectly all right, because I need to buy things too and since I respect proactive business people, I’d rather buy from those who write to me than from those who don’t….

Read the rest of this entry or post your comment »

0

Lacking money or connections? You are really in good company — Harrison Ford, Bill Gates, Barbra Streisand, Steven Spielber, Oprah Winfrey and MANY others had the same problem! (yes, believe it or not, they were NOT born rich :)

Want to know what they did?

There’s a great book on this topic - “Mischief Marketing: How the Rich, Famous, & Successful Really Got Their Careers and Businesses Going (And How You Can, Too)”. You can order the book at Amazon.com for $15.25 or you can get its electronic version for FREE …

Read the rest of this entry or post your comment »

6

I am back from another internet marketing conference - this time I went to Orlando to JVAlert. It was a wonderful event and of course I brought with me many business cards.

Now it’s time to follow up and to re-connect with all those nice people. My system is to make a phone call few days after initial meeting and following up with a personal card with my business card.

You might be surprised to know that as a rule, I don’t give out my business card unless someone asks for it. Of course, there are rare exceptions, but normally, if someone doesn’t ask for my card - I don’t give it out.

Let me explain why.

Read the rest of this entry or post your comment »

5

Lately, there’s been a lot of talk about this 24 year old guy who’s made over $3 million dollars in the past few years teaching people how to play piano by ear (…out of all things).

Of course everyone asks - is this for real? I know how easy it is for people to take their best months and make you think they’re making that regularly. But let me assure you, Jermaine Griggs is for real. I met him last year in Atlanta during Big Seminar and also this weekend in Orlando during JVAlert, where he was again a presenter…

Read the rest of this entry or post your comment »

2

One of the biggest misconceptions about the web marketing is to imagine that your Web site is like your poster, or a business card - even a brochure. It is not. Unfortunately, this is precisely what most people think.

Most of the sites say, “Here’s what we are and this is what we can do. Take it or leave it. And if you ever feel like — drop us a line.” Sorry folks, this is not marketing. And if you have such site don’t even bother to submit it to search engines. Because even if they will will come, they will buy nothing. Telling is not selling.

Here is what you can do. To attract and retain visitors, increase your value-based services. Give a lot of unique and free information - be a giver, not a taker.

0

One of my favorite quotes is this one from Jack Kerouac. His novel “On the Road” is considered one of the defining works of the Beat Generation. I can bet that he will be remembered because of this short statement:

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently.

They’re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

The only thing you can’t do is ignore them.

Because they change things, they push the human race forward, and while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

Think Different!

4

Success in business success depends far more on keeping in touch with your prospects, buyers and sellers than on getting to them in the first place. When it comes to marketing it is extremely important not to drop a ball too soon (how about never?!).

Remember about “the rule of seven” when trying to convert a lead. You should contact people at least seven times before expecting that they *really* focus on your offer and decide to take action to buy anything frrom you. Of course, it happens quite often that people decide sooner, but don’t bank on that.

The good news is that internet allows us to speed the process.

Read the rest of this entry or post your comment »